This is a May 2011 issue of Cosmopolitan magazine. It is aimed at women aged between 18 and 35. The magazine is known for its articles on sex, relationships, fashion & beauty, health and celebrities. This is why the magazine is aimed at people over the age of 18 - these people will find the articles inside more relatable. I think women over the age of 35 will be mostly uninterested in the magazine because women will mostly be settling down at this age. They won't feel the need to read about "sex moves men craves" and how to "look sexy" on a first date. Women who do fall into that age group, however, will want to know about these sorts of things in order to find their perfect man. 18-35 is a very mainstream audience who often read magazines, so Cosmopolitan appeals to that audience.
Hayley Williams is the feature for that month's magazine. She's known for her rock band Paramore. The colours of the magazine cover represent this. The deep red isn't often found on a magazine aimed at women because it's not a very feminine colour, so this represents Hayley Williams' background. It also matches her hair which is a clear example of the magazine using a colour from the main image to use for the text around the cover. The light blue background is a similar colour to her dress, so this is another link between colours used on the cover and the colours from the main image.
The cover lines feature many words that have been enlarged to attract more attention to them like "sexy" and "sex moves". Each colour used on the cover contrast with each other to stand out more, so these words being in red and white, as well as being enlarged, attracts more attention towards them. The cover lines are mostly about impressing men, so they make it clear who the magazine is aimed at. They also help to appeal to women who fall into the age group of 18-35 because not an awful lot of women will have settled down by this time, so they'll want good tips to attract men to settle down with. Cosmopolitan is a very popular and trusted magazine, so women will follow tips given by it.
These are the main factors I've gathered from this magazine:
- Cosmopolitan uses a lot of sex-related cover lines to attract their audience
- 18-35 is a mainstream age group for magazines aimed at women who haven't yet settled down with a man
- Colours for the main title and cover lines are taken from the main image
- Words in the cover lines are in a colour that contrasts and are enlarged to attract more attention to them and therefore will attract to more people from their target audience
- Trusted magazines that have been running for years will offer tips for certain things in the cover lines
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