http://www.topshop.com/
Topshop's website is aimed at women aged between 16 and 35. To cater to such a wide audience, they feature clothes that are in trend for all ages in this age bracket. They have also introduced designer brands to represent Topshop like Vivienne Westwood for the older half of the target audience, and have used celebrity endorsement from various people like Rihanna to appeal to the young half of the target audience. They also have offers on the website like student discounts to, again, appeal to the target audience.
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