Reception Theory - Topshop

http://www.topshop.com/

Topshop's website is aimed at women aged between 16 and 35. To cater to such a wide audience, they feature clothes that are in trend for all ages in this age bracket. They have also introduced designer brands to represent Topshop like Vivienne Westwood for the older half of the target audience, and have used celebrity endorsement from various people like Rihanna to appeal to the young half of the target audience. They also have offers on the website like student discounts to, again, appeal to the target audience.

Textual Analysis - Baby Face Brides

The first shot in Baby Face Brides is a medium shot of a man in a suit popping a champagne bottle. The connotation of this is celebration. The mise-en-scene in this shot includes flowers, family and people in dresses and suits so this indicates there's a wedding occurring. The music playing over the start is uplifting and happy. This audio code represents the joy that is shared on wedding days and creates a positive representation of the young couple's wedding. This means the representation of age in Baby Face Brides is already positive - the music supports the idea that the day is happy and full of joy, despite the couple being only just legal to be able to marry.

The picture above shows the young couple surrounded by friends and family on this wedding day. The dialogue over the top is from an interview from the previous shot. This, again, is a positive representation of the young couple's relationship because they are admitting their love for each other, and the shot of them kissing as man and wife confirms this. The representation of age continues to be positive regarding young relationships. 

The show is female-dominated. The show itself is called Baby Face Brides so the focus is on the women. This focus on the women suggests the wedding is more anticipated for and planned by the women. Also, most of the interviews and voice overs at the start (before the opening credits) are from the women in the relationship which again, emphasis the fact that the women are more important in the wedding preparations. The woman is stereotypically in charge of most wedding preparations and decisions, and this show supports this stereotype.