Monday, 11 November 2013

Magazine Cover Draft 1


The name of my magazine is 'Paradise'. This word has the connotation of freedom, relaxation, and peace, so I believe it's a strong name for the magazine. Paradise is also the name of a cocktail. My magazine is aimed at 18-35 year olds, and it's reasonable to say that the majority of people in the age group will drink from time to time, so the reference to the name of a cocktail also will be a link to my magazine's target audience.

The main image I have used for my draft cover is of Jessica Alba. Jessica Alba is 32 years old, so she falls into the target audience, making her an ideal person for the cover image. She's well known to the target audience, so people may be persuaded to buy it just because she's on the front. She's known to be very fashionable and influential, so women may be interested in what she has to say. From analysing a Glamour magazine cover, I noticed that they name the celebrity by their first name to make the magazine seem more personal for the reader. I have taken this idea on board for the draft because I feel it's a really good way to draw people into buying the magazine because of the personal basis of referring to them by their first name. "The Road To Recovery" was the subtitle I wanted to use under her name. I believe this already tells the reader that the audience will see into her life and how she's recovering. The subtitle is quite vague - the audience won't know what's happened to her and what she's recovering from, so this makes the audience want to buy the magazine and find out what's happened. Her talking about her "recovery" is another way that the magazine is made to be more personal towards the audience. Letting us know about her recovery makes the reader feel important - that we're special enough to be let into her life. 


The colours I have used for the text on the cover are black, blue, pink and white. These are all variations of the colours from the main image. The shadows on Jessica Alba's face are quite heavy, so black would be a suitable colour for text. The light blue was a variation from the dark blue on her dress. I didn't want to use dark blue because it wouldn't be bright enough to stand out on the cover. The pink is a brighter colour from her lips. Her lips are rosy coloured, and the colour would pop off the screen and stand out, so pink was a good colour. I finally used white because the left side of the photo is brightly exposed, making it a bright photo, so white would balance out the other bright colours well. The main title is pink because from all the colours I decided to use, this colour was the boldest and would stand out the most. The main title is designed to stand out and draw the reader's attention, so it was important to use a colour that would stand out. For the rest of the cover lines, I used colours that would stand out the most against their background so that the text wouldn't blend into the background and would be difficult to read. I also ensured that I didn't use too much of the same colour in one area. I used roughly the same colour the same number of times in even areas around the cover to make it aesthetically pleasing. 


I checked that I was using the rule of thirds with my cover by adding two guides like this:

I ensured that the cover lines stayed in the guides and didn't move out. To improve the rule of thirds with this draft, I could have moved the image so that Jessica Alba's whole face was in the middle third, but I believe that having half of her face in the middle third would work just as well in this case. 

The cover lines I created for the cover all relate to the women who fall into my target audience. "Set Trends This Summer WITHOUT Breaking The Bank" is effective because 18-35 is an age where money can begin to become an issue. Shopping is a guilty pleasure for most women, so being able to shop "without breaking the bank" is important for women. The capitalisation of "without" is to draw more attention to that cover line. "Flawless Skin" is in a bigger font because having good skin is an important thing for women. Appearance is something 18-35 year olds take seriously, so "Summer Skincare Tips From The Experts" will be something they'll find useful, so therefore will draw the target audience in. Having the word "experts" in there makes the information more trustworthy so the women will be more likely to buy the magazine and believe what they read. Society will trust most things "experts" say, so putting this on the cover will draw people in. 18-35 is also the age that people start beginning relationships and usually start to settle down (in latter end of the age group), so trying to find the best man for them is something they'll be interested in. The cover line "Read His Mind" is in a bigger font to draw attention towards it. Reading minds is something women would love to be able to do, so reading "his" mind would be even better. Saying "his" is indirect, but usually the reader will have somebody in mind. This will, again, make the cover more personal and will make the audience want to buy the magazine more. "53 Foods That Will Get You That Summer Body" is another reference about women caring about their appearance. 53 is quite an obscure number and will intrigue the audience. It's also a high number so the audience will know they'll be getting plenty of information. Women tend to have to be guided with healthy eating so that they know they're eating exactly what they should be, so this cover line will appeal to women in the age group. All of the cover lines have been coloured appropriately and have been thought out in order for them to appeal to my target audience.


I'm really happy with my first magazine cover draft. I believe all the aspects of the magazine will draw women into buying it, so I'm overall very pleased with the first draft.

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